September 2026
News From JNTO
Educational Tools & Resources
News From Japan
Hiroshima Convention & Visitors Bureau  –  Asageshiki Hiking & Japanese Tea
Offer an unforgettable experience with Asageshiki, an exclusive morning tour blending light hiking and Japanese tea. Minutes from Hiroshima Station, guests ascend sacred Mount Futaba to enjoy panoramic views of the cityscape and Seto Inland Sea. The highlight is Nodate— serving traditional matcha outdoors. The guide carries tea utensils up the mountain, then creates a serene tea setting at the quiet Okumiya sanctuary. Sipping authentic matcha in this private, peaceful space overlooking breathtaking vistas makes the experience truly special. Experience a glimpse of Japan’s enduring appreciation for the harmony between nature and refined beauty. Vegetarian- and vegan-friendly breakfasts are available.   Learn More or Contact
Hyogo Tourism Bureau – Tamba-Sasayama Tea Farm & Tea Ceremony
Just 1-1.5 hours from Osaka and Kyoto, Tamba-Sasayama offers a rare escape into a quieter, more intimate Japan. In this cool, mist-shrouded mountain region, time moves at a different pace. For more than 1,200 years, its fertile landscape has nurtured a distinctive tea culture, where visitors can experience the art of tea picking or the contemplative ritual of sencha-do at Honke Kumano-en. It is an invitation to slow down, to reconnect with nature, and to encounter Japan through its most enduring traditions. Learn More or Contact
 
Kochi Prefecture – Tosa Tea
Kochi may be famous for its mountains, rivers and cuisine, but it is also a tea-producing region. Its mountainous terrain, temperature changes, river mist and well-drained soils create ideal conditions for Tosa Tea—fragrant, full-bodied and rich in umami. At Kiriyama Tea Farm in Hidaka Village, visitors can enjoy views of tea fields while experiencing Tosa Tea firsthand. Activities include roasting hojicha, creating a custom tea canister, and blending tea. Just 40 minutes from Kochi City, Kiriyama offers an easy day trip and an authentic taste of rural Japan.   Learn More or Contact
Kyoto City – Kushi Matsuri
Kushi Matsuri, or the Comb Festival, is an annual celebration held each September at Yasui Konpiragū Shrine in Kyoto’s Gion area, honoring the combs and hair ornaments once used by women rather than simply discarding them. Rooted in a tradition of gratitude and respect for these cherished objects, the festival brings together ceremonial rituals, traditional dance, and an elaborate procession showcasing the history of Japanese hairstyles. The celebration begins at the shrine’s comb grave, where donated combs are honored through a special ceremony and a performance of “Kurokami,” followed by a procession through the Gion area featuring women dressed in historically accurate hairstyles and ornamentation spanning centuries of Japanese fashion.  Learn More
 
Nagano Prefecture – Finding a Teahouse in Nagano
Set among the dramatic peaks of the Japanese Alps, Nagano offers a refreshing perspective on Japan’s tea culture, where quiet moments and meaningful connections are part of the journey. Visitors can enjoy tea in welcoming local cafés and traditional tea rooms while discovering regional flavors and seasonal ingredients. Cultural highlights include historic temples and shrines, traditional craft experiences and mountain villages that reveal the prefecture’s rich heritage. Travelers can meet local producers, learn about Japanese tea traditions and savor carefully prepared cups inspired by the surrounding landscape.Learn More
Explore Shizuoka – Tea Fields of Suruga
Suruga invites travelers to discover Japan through the gentle journey from tea fields to teahouses, where centuries-old traditions meet beautiful landscapes and warm hospitality. In the heart of Shizuoka Prefecture, visitors can wander lush green tea fields with views of Mount Fuji, meet local tea growers and experience the craft behind some of Japan’s finest teas before enjoying intimate tastings. Beyond the cup, Suruga offers connections to regional culture through traditional tea ceremonies, historic temples and shrines, local cuisine and hands-on experiences.  
Visit Sapporo – Historical Village of Hokkaido & Hokkaido Museum 
The Historical Village of Hokkaido is an open-air museum featuring relocated and restored buildings from the era when settlers from Honshu moved to Hokkaido and helped shape the island’s development. Visitors can step back in time as they explore recreated town, fishing, farming, and mountain villages, complete with period furnishings, architecture, and a horse-drawn streetcar connecting the different areas. Just next door, the Hokkaido Museum offers a deeper look at the region’s history, from the mammoths and Naumann elephants that lived here more than a million years ago to the traditional lifestyles of the Ainu people, the arrival of settlers from Honshu, and Hokkaido today. Learn more
Hotel Updates
Mindful MITATE Tea Ceremony Comes to Hotel Chinzanso Tokyo’s Japanese Garden
Newly Opened in September 2026: Expand Your Family Journey from Tokyo to Osaka
Be Among the First to Experience
the New Naeba
Nara Hotel Unveils Renewed West Wing
Family-Friendly Stay Campaign
Transportation Updates 
Four JR Companies and JAL Launch a New Cross-Regional Tourism Initiative
Connecting Pilgrimage and Spiritual Heritage
ANA Expands International Service in FY2026
New Premium “Supreme Class”
Begins October 1, 2026
Enjoy up to $2,000 per person in air credits when you book select 2027 voyages 
Cherry Blossom Season
Just Got a FREE UPGRADE 
Use Promotion Code: LIMO2026JNTO for a 10% Discount
Tour Updates 

Alluring Asia

Steeped in Heritage: A Tea Lover's Journey Through Japan

Commission Information: 12%

A & S Signature Journeys - Exclusive Hand-Crafted Japan

Whisky by the Sea – A Private Distillery Experience in Hyogo

We offer a minimum 10% commission

Avanti Destinations

Highlights of Japan

Travel agent commission 15% on all land-based products

Classic Vacations

Hokkaido Ski Escape

Earn 12% commission on all Japan Tours

Friendly Planet Travel

Best of Japan

Commissionable, inquire for full details

Globus

Majestic Japan

Commission varies

Goway Travel

Active Japan: Ancient Trails, Onsens & Traditions

Travel Agent commission starts at 10% on the land with different tiers for preferred partners

IACE Travel

Hidden Gems of Japan

Travel agent commission 10%

Inside Japan Tours

Luxury Japan Small Group Tour

Inquire for commission information

JTB USA, Inc.

Hida Forest Retreat: Discover Japan's Untouched Wilderness

Please contact JTB for commission details

Mint Tours Japan

Japan Resort & Backcountry Guiding

We can offer 20% commission to agents on our Hokkaido ski school and guiding products

Oku Japan

Japan’s Culinary Heritage

Commissionable for travel agents - contact us for details

THE FINE PRINT/LEGAL STUFF
Information is provided in this Japan Travel Update as a courtesy to readers of this newsletter. Though JNTO endeavors to ensure the information is accurate, users of the information are to act on such using their own judgment and at their own risk. Neither JNTO nor any holder of a copyright to the information shall be held responsible in any way whatsoever for any loss or misunderstanding, either direct or indirect, that is incurred as a result of utilizing the information.
Publisher: Japan National Tourism Organization Los Angeles
URL: www.japan.travel/en/us
 
Los Angeles Office
6100 Center Drive, Suite 925, Los Angeles, CA 90045 
email: infolax@jnto.go.jp

New York Office
250 Park Avenue, Suite 1900, New York, NY 10177
email: infonyc@jnto.go.jp


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Japan National Tourism Organization New York Office 250 Park Avenue, Suite 1900, New York, NY 10177 email: infonyc@jnto.go.jp Los Angeles Office 707 Wilshire Blvd., Suite 4325, Los Angeles, CA 90017 email: infolax@jnto.go.jp


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